P2(U20): Create a plan for a cross media advertising campaign in response to a client brief
Create a proposal including: title aims and objectives target audience key messages and purpose cal to action media choices content scheduling and key dates resources and personnel The aim is to produce three types of adverts on different media platforms. This include forms such as print, broadcasted or online. The adverts have to appeal audiences from 13-39. The client asks for the adverts to be appetising for kids aged 13-18, and those in their 30s who appreciate the retro feel. Another objective is to reach the level of 'viral' with each of the adverts in order for the whole campaign to be received by the largest possible audience to allow the drink to do well. A further necessary aim is to win the contract being offered by the Phizzwizzard company. This means that my company has to provide a portfolio matching the high standards which the client will be expecting. We have to be able to provide a considerable amounts of knowledge of different types o...