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(Task 3 and Task 4) P4 (U20): Create production materials to be used in the original media product

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 Poster Codes and Conventions:  Social Media Post: This is my social media post before entering the format the public will see it in. My social media  includes a retro style, through  the use of the vines I created on PixelArt which are meant to represent strawberry laces, which are further meant to represent the strawberry flavour of the drink. The three cans show what the drink looks like so the consumer can recognize it easier. The outer glow is not only to stand the can out from the also red background, but to show its significance, an almost holy symbol. The Phizzwizzard logo is in the foreground in the upper left corner as this is where people start to read from, and so is easily accessible to the eye. The white outer line around the text is also similar to that of the cans glow, as well as the slogan at the bottom of the page, subtly overlapping the can. The slogan is slanted in a way that fits with the slogan writing itself. 'Get that Phizzy Pheeeelling' has ...

P2(U20): Create a plan for a cross media advertising campaign in response to a client brief

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 Create a proposal including: title  aims and objectives target audience  key messages and purpose cal to action media choices content  scheduling and key dates resources and personnel The aim is to produce three types of adverts on different media platforms. This include forms such as print, broadcasted or online. The adverts have to appeal audiences from 13-39. The client asks for the adverts to be appetising for kids aged 13-18, and those in their 30s who appreciate the retro feel. Another objective is to reach the level of 'viral' with each of the adverts in order for the whole campaign to be received by the largest possible audience to allow the drink to do well. A further necessary aim is to win the contract being offered by the Phizzwizzard company. This means that my company has to provide a portfolio matching the high standards which the client will be expecting. We have to be able to provide a considerable amounts of knowledge of different types o...